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Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 5: Case Study)
This article was written by Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing In the previous four installations of this topic, we discussed….
Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 4)
By Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing. In Part 3 of this series, we examined the first four out of ten….
When Inbound Ain’t Enough: B2B Lead Generation Companies Save Your Pipeline
Raise your hand if you’ve ever joined a gym with all the right intentions of losing weight and getting in shape only to not be able to find the time to stick with….
Top 5 Business to Business Telemarketing Ideas
Have email and social media replaced the phone as the primary business to business marketing communications channel? Surprisingly, the answer is no. Telemarketing may have changed, but it is still an important competent….
Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 3)
By Tom Judge, Vice President Strategy, Direct Marketing Partners, and Laurie Beasley, Co-Founder and President, Beasley Direct Marketing If you’ve followed our first two posts on this subject, you understand why it can….
Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 2)
By Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing In our first post on this topic, we examined why Marketing is generating too….
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