Campaign Customization

Campaign Flexibility & Customization

At DMP, we tailor campaigns to your unique needs, adjusting strategies in real-time to ensure maximum impact and results.

Prospects prefer different styles

In order for a marketing campaign to be effective, a certain amount of improvisation must be allowed. Why? Because prospective buyers are human and while some buyer behavior is predictable, elements of surprise do exist. A wise marketer understands the need to listen to how a campaign is being received as it unfolds and prepare to make adjustments, if necessary.

Agile Campaign Optimization

Metrics and Continuous Improvements Are Our Guideposts

Direct Marketing Partners has built a reputation as an agile, nimble firm that is truly responsive to the individual needs of its clients. We live by a process of continuous improvement and our metrics-based approach enables us to quickly assess when a campaign needs adjusting. Some of these actions may include:

  • Size of campaigns (scaling up or down)
  • Timing (slow rollout or full throttle splash)
  • Pausing without penalty for up to 2 weeks (to tweak a campaign)
  • List changes
  • Slowing down around holidays
  • Responding to 911s
  • Customized reporting
  • Identifying and reporting where each prospect sits in the buying journey

What Our Clients Say

Take their word for it: Our clients say that the DMP methodology and dedicated staff consistently deliver higher-quality sales leads that turn into a sales pipeline — achieved at a lower cost than if they had done it themselves.
I can tell you that from all of the different telemarketing programs that generate leads for me to qualify - the success rate I have with your leads is TEN TIMES BETTER than any other telemarketing lead I've seen. I have been doing this job for four years now. The comments put in by your people are accurate and the customers agree with the notes. That is not always the case with other telemarketing companies. 

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
MG
Sales Oracle/Sun Microsystems