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About Us

Direct Marketing Partners is more than just a B2B contact center!

DMP Humanizes Lead Gen

Direct Marketing Partners humanizes lead generation, marketing automation and the tech stack by inserting voice and intelligence at just the right time! We gain the right to communicate and drive revenue for our customers.

Years Of Lead Generation Experience

With over 29 years experience in B2B marketing, Direct Marketing Partners is a lot more than just a contact center.

Direct marketing and B2B lead generation have become more and more complex. DMP’s offering is dictated by a deep-rooted desire to serve the interests of our clients, which translates into a consultative, highly flexible, and responsive approach. Ours is a multi-channel, multi-touch approach mindfully customized to each customer. There is nothing cookie-cutter about us! We utilize highly experienced contact center staff and direct marketing resources, combining ABM, Intent Data, digital and off-line touches.

Our clients tell us the DMP methodology and dedicated staff consistently deliver higher quality sales leads that turn into sales pipeline. And this is achieved at a lower cost than if you did it yourself.

DMP’s full range marketing services can be engaged individually or in combination. DMP employs a strategic sales, marketing and account coverage methodology.

Direct Marketing Partners’ approach supports all sales channels, such as quota-driven, inside sales reps, field sales and channel partners. Our holistic practice is the result of knowing that on average, it takes 7-13+ touches to convert a cold prospect into a sales-ready lead. The entire process forms a closed-loop, customer acquisition strategy that permits continuous business intelligence gathering on prospects and customers, which in turn aids in the development of future marketing initiatives.

Direct Marketing Partners Team

Tom Judge

Tom joined Direct Marketing Partners in 2005 after fifteen years of consulting, design and implementation of best-practice lead generation and lead management programs. He assumed leadership of DMP in March of 2020 and has continued the company’s focus to provide clients with direct marketing service solutions that best achieve their ROI goals on marketing and sales investments.

George Serra

George Serra is an 18 year Direct Marketing Partners veteran who, in addition to overseeing DMP’s B2B focused contact center, also performs project management. His responsibilities include the management of multiple client projects as well as the contact center’s performance, team building and tactical implementation of campaigns. He possesses very strong analytical and people skills, which coupled with his marketing know-how, make him a highly effective program manager with an history of providing clients with a long list of successful campaigns.

Deborah Plasencia

Deborah joined Direct Marketing Partners in 1994 bringing years of Client Services Management experience to DMP. She is now VP of Client Services/CFO for Direct Marketing Partners and oversees marketing operations center, as well as the planning and implementation of client marketing programs, reporting and analytics. Deborah’s outstanding organizational skills, her technical expertise and her strong management capabilities have been a critical element in DMP’s ability to deliver first class marketing services to its clients

Awards

Some of the awards DMP and team have been recognized with.

What Our Customers Say

Your fail-safe partner solution to rebuild your Lead-to-Sale Pipeline during challenging times