Category: Qualifying Sales Leads

Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 1)

This article was written by Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners You might think we’re exaggerating, but we’ll show you how….

Inbound Sales Leads Require Increasing Qualification Before The Are Sales-Ready

Over the past six months, I’ve observed a big surge in client requests for inbound response qualification from their marketing automation activities. Marketing Automation (MA) is growing in momentum! The requests have come….

Is Your Outbound Call Center Killing Your Brand?

The only thing that kept me on the line was astonishment that someone actually was spending money to have this person read such a bad script and expecting some sort of results. I….

How to Waste Your Budget On Lead Generation Telemarketing

I felt like I was a comedy guest on an evening talk show. Just as I was taking a sip of my coffee, the caller asked me the stupidest question…one I found so….

8 Simple Ideas: How to Generate Qualified Business Leads for The Complex Sale

In today’s business-to-business sales environment, the process of making a sale has become increasingly complex. If you are selling a product that provides a critical solution for a business, many factors must be….