Category: blog

ABM Programs – an Overview (Part 1 in a Series)

ABM Insight 1: A clear perspective on ABM Recently there have been a number of Account Based Marketing (ABM) definitions floating around the industry. Here is one that I like for its brevity…..

Cyber Security Client’s Journey

Part I in a Series of Customer Case Studies My name is David Monfort and I am the Director of Customer Strategy at Direct Marketing Partners (DMP). My job is to help clients….

The Sometimes-Silent Call Center… A Single-Malt or a Cocktail

When it comes to lead generation, one size does not fit all. While some swear by using marketing automation alone, others believe that a good email tool, tele-prospecting, or social media by themselves….

Stop Focusing on Cost-Per-Lead When Measuring the Success of Your Demand Generation Webinars

If you’ve been following our Lead Gen Blog, you know that DMP advocates a multi-touch process and webinars, when done right, are very effective demand generation tactics. Our guest blogger is DMP partner….

7 Things Your B2B Lead Generation Prospects Need To Hear

Making any kind of decision requires information. When you are at a restaurant you have never been to before, you need information to place your order. Unless someone you know has highly recommended….

The Lead Generation Battlefield

A view from the trenches As the VP of Operations of a 23 year B2B lead management services firm, I have been directly involved with hundreds of B2B sales lead campaigns resulting in….

Get Sales Leads that Convert! 5 Ideas That Really Work

So you’ve tried gathering leads for your sales team only to find they aren’t even using them because they quickly found they were a waste of time? Now they won’t even look at….

How To Generate B2B Sales Leads in a Weak Economy

What is a weak economy anyway? Generally this translates into less market growth in which to sell. It means that unless you can find and are capable of doing business in those few….

Do It All In-house or Benefit from Collective Intelligence

Do this exercise with a friend or colleague before reading the rest of this blog. Exercise (3 steps). Step One – WITH NO DISCUSSION both you and your friend make a list of….

How To Keep Your Competitors Our of Your B2B Lead Generation Pipeline

Once the music starts to play, the lights begin to dim, and the couples begin to pair up and move on to the dance floor, it’s too late to keep your rival from….