Category: blog

Can You Handle the Truth? What People Say About Marketers and Vice-Versa

With this title, you might be expecting me to blurt either Tom Cruise character Lieutenant Daniel Kaffee’s line “I want the truth!” or Jack Nicholson character Colonel Jessup’s “You Can’t Handle the Truth!….

Tom Judge Presenting at DMA 2013 In Chicago

Our very own VP of Strategy, Tom Judge, will deliver two presentations at the DMA’s worldwide annual conference “DMA13” in Chicago in October, 2013. The First: 11 Tips From the Front Lines To….

Inbound Sales Leads Require Increasing Qualification Before The Are Sales-Ready

Over the past six months, I’ve observed a big surge in client requests for inbound response qualification from their marketing automation activities. Marketing Automation (MA) is growing in momentum! The requests have come….

Is Your Outbound Call Center Killing Your Brand?

The only thing that kept me on the line was astonishment that someone actually was spending money to have this person read such a bad script and expecting some sort of results. I….

7 Reasons to be Passionate about Education Technology

Do you know me? If you did, you would say (I know because I asked them on Facebook) I love football, especially the Seattle Seahawks, I am loud, live in champagne world on….

How to Waste Your Budget On Lead Generation Telemarketing

I felt like I was a comedy guest on an evening talk show. Just as I was taking a sip of my coffee, the caller asked me the stupidest question…one I found so….

8 Simple Ideas: How to Generate Qualified Business Leads for The Complex Sale

In today’s business-to-business sales environment, the process of making a sale has become increasingly complex. If you are selling a product that provides a critical solution for a business, many factors must be….