Sales & Marketing Alignment Strategies

Marketing Alignment Strategies

DMP ensures marketing and sales work in sync with data-driven strategies, targeted outreach, and optimized engagement—maximizing conversions and ROI.

Convert Differences into Partnerships

The discussion on the alignment gap between sales and marketing isn’t new. The frequent dissonance between these two interdependent business units is a result of their unique positions within an organization. In a nutshell, it is the job of marketers to understand groups of potential buyers and communicate to these groups in either a one-to-many or one-to-one approach and determine the sales-readiness of the potential customers they reach. The role of salespeople on the other hand, is completely different. They solve client problems one buyer at a time when the buyers are nearer to finding solutions and making a purchasing decision.

Many companies attempt to reconcile their sales and marketing units by focusing inward on sales cycles and pipeline management issues. However, those who shift their focus to the buyer’s journey experience achieve greater success.

Marketing & Sales Alignment for Growth

Direct Marketing Partners helps companies understand and solve their marketing and sales alignment challenges.

We can help assist you with some or all of the following:

  • orange-triangle Understanding the buyers’ journey and your marketplace
  • orange-triangle Creating a common definition of a “Sales-Ready” qualified lead acceptable to all
  • orange-triangle Formalizing the step by step lead-to-sales funnel process and metrics plan
  • orange-triangle Establishing the marketing Key Productivity Indicators (KPIs) and sales follow-through Service Level Agreements (SLAs)
  • orange-triangle Delivering the “sales-ready” leads and tracking through the pipeline
  • orange-triangle Refining the process based on the results

What Our Clients Say

Take their word for it: Our clients say that the DMP methodology and dedicated staff consistently deliver higher-quality sales leads that turn into a sales pipeline — achieved at a lower cost than if they had done it themselves.
DMP has been key helping us achieve our marketing and sales objectives. Thank you so much for the extra effort and dedication you've demonstrated throughout our relationship.
TR
VP Accountant & Corporate Marketing Bill.com