Public Sector & Vertical Market Expertise

Public Sector Lead Generation Practice

DMP specializes in lead generation for government, non-profits, and education, ensuring effective connections with key decision-makers.

Government Spending: An Untapped Opportunity

The public sector consistently purchases goods and services, regardless of economic conditions. Despite budget complaints, government agencies must still procure from vendors. In any given year, government spending accounts for 40% of the U.S. economy. This enormous market is too significant to overlook. With Direct Marketing Partners’ expertise in public sector lead generation, we provide the tools you need to tap into this lucrative market.

Overcoming Unique Challenges

DMP’s Public Sector Lead Generation Practice provides:
  • Up-to-date contact lists
  • Expertise in public sector procurement procedures
  • Proven lead generation success

Selling to the public sector—whether government agencies, K-12 education, healthcare, or not-for-profit organizations—presents unique challenges. With tightly defined buying cycles, layered decision-making, and restrictions on certain selling practices, it’s crucial to warm prospects and ensure they’re ready to act when funds become available. DMP is here to guide you through it.

Experience Public Sector Lead Generation with DMP

Clients choose Direct Marketing Partners to help them navigate public sector waters because we have the experience and audience resources to penetrate the toughest public sector accounts. Our public sector clients have included OEMs (Original Equipment Manufacturers) as well as VADs (Value Added Distributors) and VARs (Value Added Resellers) serving these manufacturers.

We find the buyers hidden behind finance departments and rolls of red tape, and then we deliver your marketing message to them in a persuasive way. We’ll help you get on their short list before the buying decision process begins, and keep you informed through dashboard reports so you know when they’re ready to pull the trigger on their orders.

What Our Clients Say

Take their word for it: Our clients say that the DMP methodology and dedicated staff consistently deliver higher-quality sales leads that turn into a sales pipeline — achieved at a lower cost than if they had done it themselves.
I can tell you that from all of the different telemarketing programs that generate leads for me to qualify - the success rate I have with your leads is TEN TIMES BETTER than any other telemarketing lead I've seen. I have been doing this job for four years now. The comments put in by your people are accurate and the customers agree with the notes. That is not always the case with other telemarketing companies. 

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
MG
Sales Oracle/Sun Microsystems