Inside-Sales-On-Demand
Optimizing Inside Sales for Maximum Conversions
Sales-ready leads are essential but challenging to develop. As B2B firms evaluate their lead-to-sales funnel, assessing Inside Sales processes and SDR effectiveness is crucial. These pre-sales functions directly impact lead conversion into the sales pipeline, yet many companies struggle in this area without realizing it.
At Direct Marketing Partners, we understand that pre-sales tasks require a unique SDR skill set, specialized prospecting tools, and expert management—distinct from quota-driven sales roles. As a managed services provider, we optimize inside sales teams and processes, ensuring maximum lead conversion and seamless integration into your sales pipeline.
Mid-Funnel Inside Sales Campaigns
Clients rely on us to manage numerous mid-funnel, inside sales campaign types including:
- Cold calling
- Warm calling to a targeted list
- Nurture leads which are greater than 6 months away from purchasing
- New product launch introduction
- Tradeshow/webinar follow-ups
- Trial/whitepaper/gated material follow-ups
- Email/direct mail campaign follow-ups
- Webinar/seminar audience acquisition
- Channel partner initiatives
- New Industry/surveys
- Appointment setting


Transactional Sales Solutions
- Add-on, up-sell and cross-sell programs to build value
- Database management to track customers
- Email programs
- End-of-life product sales to eliminate aging inventory and costly write-offs
- Warranty sales to maintain owner loyalty
- Annual sales contract renewals
- Events
Focus on Qualified Prospects
Why should a B2B organization discourage its sales (both inside and outside) reps from engaging in the activities listed above? Because it is a much better use of their time to concentrate on the vetted prospects that a presales team has uncovered. Sales reps should exclusively focus on developing relationships with qualified prospects and most importantly, CLOSING THE DEAL.
What Our Clients Say
