inbound response qualification

Marketing Automation

Tools and Services that Boost Sales

It can make a good thing even better….

This service bundle is for the B2B firm that is generating inbound responses, but seeks to improve ROI.

Marketing automation has increased the need for a comprehensive inbound response qualification process. This process takes the hand raiser responders through the necessary steps to qualify them to meet the sales-ready criteria desired by most sales teams. The requests could come from long-time established clients, as well as new customers. MA software is a component of the lead qualification process and will increase lead to sales conversion metrics. DMP integrates with all MA software tools as part of a complete lead qualification solution.

Triage:

We remove the client’s burden of sifting through the responses.

We will nurture prospects in 1:1 phone and email dialogs, as well as qualify and direct them to the appropriate sales team for follow-up once they reach the “sales-ready” qualification point.

Volume fluctuations:

One of the more difficult aspects of MA leads is the fluctuations in volume — they can be hard to predict. At DMP, we have developed a flexible approach — with incremental staffing to handle fluctuations. This enables clients to only pay for what they use without assuming expensive headcount costs.

More and more, B2B marketers understand that these responders are top of funnel diamonds in the rough that require diligent work to further develop them into qualified leads and then into new customers. This leads us to ask “Is Your Marketing Automation Showering You with Diamonds in the Rough?”

I can tell you that from all of the different telemarketing programs that generate leads for me to qualify - the success rate I have with your leads is TEN TIMES BETTER than any other telemarketing lead I’ve seen. I have been doing this job for four years now. The comments put in by your people are accurate and the customers agree with the notes. That is not always the case with other telemarketing companies.

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
Matt Garradis
Matt GarradisSales
Oracle/Sun Microsystems
If you are a business looking for a result driven revenue commitment and integrated outbound marketing, then look no further than Debra da Costa and her team at Direct Marketing Partners (DMP). With over 20 years in the IT sales and marketing space, I have had the opportunity to partner with Debra and her team throughout my career and not only have they always achieved the goal set in front of them, they became an integral part of my marketing capability and programs. Not your run-of-the-mill telemarketing organization - DMP delivers results based on knowledge and follow through. They become an extension of your selling and marketing - which makes them standout amongst the lead, sales and marketing agency outsource landscape.
MARCELLA P. MAZZUCCA-ARTHUR
MARCELLA P. MAZZUCCA-ARTHURChief Marketing Officer
Priasoft
We have outsourced the lead management function in the Americas to Direct Marketing Partners (DMP), a world class marketing organization. With these changes, all lead development and management will now be the responsibility of the Field Marketing teams. They will be ensuring that the leads are “sales ready” leading to a better lead flow to our sales people and partners.
LW
LWMarketing Director
CRM company
Great job, DM. Tyson is among the top 100 largest employers in the country and we have never been able to connect with them. Keep up the good work. Thanks.

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
BK
BKRegional Vice President Healthcare High Tech