At Direct Marketing Partners, we go beyond automation to create meaningful human connections in lead generation. By strategically integrating voice, intelligence, and personalization into marketing automation and the tech stack, we ensure every interaction is timely, relevant, and impactful.
Our data-driven approach allows us to engage prospects at the right moment, gaining permission to communicate and nurture relationships that drive revenue growth. Through multi-touch, multi-channel strategies—including outbound calling, email, content marketing, and digital engagement—we create a seamless, humanized experience that builds trust and accelerates sales pipelines.
With DMP, lead generation isn’t just about filling the funnel—it’s about fostering real conversations, qualifying high-value prospects, and delivering measurable results that contribute to long-term business success.
With over 29 years experience in B2B marketing, Direct Marketing Partners is a lot more than just a contact center.
Direct marketing and B2B lead generation have become more and more complex. DMP’s offering is dictated by a deep-rooted desire to serve the interests of our clients, which translates into a consultative, highly flexible, and responsive approach. Ours is a multi-channel, multi-touch approach mindfully customized to each customer. There is nothing cookie-cutter about us! We utilize highly experienced contact center staff and direct marketing resources, combining ABM, Intent Data, digital and off-line touches.
Our clients tell us the DMP methodology and dedicated staff consistently deliver higher quality sales leads that turn into sales pipeline. And this is achieved at a lower cost than if you did it yourself.
Engage with your ideal prospects using targeted, personalized outreach to drive conversions.
Build high-quality, tailored prospect lists to optimize targeting and campaign success.
Boost visibility and conversions with SEO, PPC, content marketing, and social media strategies.
Track and optimize every step of your funnel with detailed performance and conversion metrics.
DMP’s full range marketing services can be engaged individually or in combination. DMP employs a strategic sales, marketing and account coverage methodology.
Direct Marketing Partners’ approach supports all sales channels, such as quota-driven, inside sales reps, field sales and channel partners. Our holistic practice is the result of knowing that on average, it takes 7-13+ touches to convert a cold prospect into a sales-ready lead. The entire process forms a closed-loop, customer acquisition strategy that permits continuous business intelligence gathering on prospects and customers, which in turn aids in the development of future marketing initiatives.
George Serra is an 18 year Direct Marketing Partners veteran who, in addition to overseeing DMP’s B2B focused contact center, also performs project management. His responsibilities include the management of multiple client projects as well as the contact center’s performance, team building and tactical implementation of campaigns. He possesses very strong analytical and people skills, which coupled with his marketing know-how, make him a highly effective program manager with an history of providing clients with a long list of successful campaigns.
Direct Marketing Partners (DMP) is your sales-pipeline as-a-service partner. DMP takes a different approach to building B2B lead-to-sales funnels. The key is our team of experts and full-funnel portfolio of services. An end-to-end integrated go-to-market tactical process of Data + Digital Marketing + SDR Prospect Outreach + Conversion Metrics that tells the full-funnel story, all under one roof. Check us out.
