Most of us are familiar with the names of these game systems even if we aren’t “gamers” and don’t spend our recreational hours thumbing controllers. For each of these systems there is a devoted following that will tout the superiority of their favorite. But if we only have experience with one system or none at all, it could be very difficult to make a selection of a new system that gives us something we are satisfied with… unless we do some research. The same is true when selecting a B2B lead generation services company.
What the Player Wants
In Gaming…
The decision to select one system over another boils down to what the user wants, what kind of games they like to play and what features are important to the person playing with the systems. It doesn’t make sense for someone to buy a Playstation 4 or Wii U if they want to play the latest Call of Duty franchise product, “Titanfall” because that game is exclusive to xBox. However, unless you took the time to research this fact or were an experienced xBox user that had been kept in the loop with regular information from them, you wouldn’t know this. Perhaps the game selection isn’t as important to you as is higher resolution graphics and smoother animation. Then PlayStation may be the choice for you.
In B2B Lead Generation…
Clearly defining what you want in a lead generation services company is the first step in the research process. If your product or service is relatively complicated then you are going to want a services company that is sophisticated enough to make sure the leads you receive truly understand what you have to offer. Your B2B lead generation services provider must have a methodology in place that accomplishes this.
Is This the Game You Want to Play?
What are you looking for in a lead? If you’re an experienced player, it may be based on a previous negative experience. You may have spent a lot of time and money on a system that didn’t provide you with the results you were hoping for and this time around you want to make sure you get those results. Lists of contacts that are not decision makers or influencers won’t do you any good. After a few days chasing down those kinds of leads, you will feel like machine gunning down everything you see.
The Right System for You
From the outside looking in on the gaming world there is a general perception, right or wrong, that the Wii U system is for kids, the Playstation 4 is the pretty picture system, and the xBox is the pure gamer’s system. Of course, there is constant debate over this perception, but the point is, find out what system is right for you. What are your preferences? If you don’t care about pretty, and want hard core results, make sure you select a B2B lead generation system that has the features in place to give you those results, not just one that looks pretty on the surface.
More Expensive Doesn’t Always Mean Best Fit
It’s human nature to first assume that if something costs more, it’s better. This is not always true. One strong criticism of xBox One is that it’s higher price is because it comes with $100 worth of additional features that many people don’t want or will likely never use. Make sure your lead generation services company is offering you a package of services that fit your needs and that you are not paying for things you will never use.
