Boost traffic and conversions with DMP’s data-driven digital marketing services.
A single touch simply will not get the job done!
Digital marketing strategies that integrate multi-touch campaigns are essential for generating qualified, sales-ready leads in the B2B arena.
It’s necessary to deliver a sequence of relevant, personalized content to prospects over time. Doing this will help you earn the right to engage your prospects as a peer and ask the questions necessary to qualify them.
But it all starts with demand generation and Account-Based Marketing (ABM) — a strategic, go-to-market approach that uses personalized marketing to drive the sales pipeline for strategic target accounts.
DMP has been leading the charge in ABM for more than 20 years — and we are proactive in our intent to engage your key targets, gain opt-in permission, determine targets’ roles and needs, and communicate a personalized value proposition.
Our dedicated pre-sales group economically provides a multi-touch professional prospect development as a service with skill, speed, and precision. Once a buying cycle is identified or a qualified prospect is interested and willing to meet with one of your sales reps, DMP sets the meeting and hands the opportunity off to your team.
At DMP, we streamline your entire marketing and lead generation process—eliminating the need for multiple agencies. Our all-in-one approach integrates prospect outreach, lead generation, digital marketing, data management, and full-funnel reporting into a seamless, cost-effective solution.
With these demand generation tactics in line to produce your lead-to-sales funnel numbers, we implement additional digital tactics to enhance your marketing campaigns:
We also keep budgets in check by using “small net fishing” — selecting one segment of your target market at a time to develop a multi-touch campaign.
The more segmented your prospect list, the more personalized your messaging can be. Our digital marketing analytics show that this highly targeted, multi-touch approach can prove less costly, more productive, and yield higher lead-to-sale conversion rates in less time than less focused demand generation campaigns.
Our clients say that the DMP methodology and dedicated staff consistently deliver higher-quality sales leads that turn into a sales pipeline — achieved at a lower cost than if they had done it themselves.
Direct Marketing Partners humanizes lead generation, marketing automation and the tech stack by inserting voice and intelligence at just the right time! We gain the right to communicate and drive revenue for our customers.
