Day: September 27, 2013

Inbound Sales Leads Require Increasing Qualification Before The Are Sales-Ready

Over the past six months, I’ve observed a big surge in client requests for inbound response qualification from their marketing automation activities. Marketing Automation (MA) is growing in momentum! The requests have come….

Is Your Outbound Call Center Killing Your Brand?

The only thing that kept me on the line was astonishment that someone actually was spending money to have this person read such a bad script and expecting some sort of results. I….