Marketing-Automation As A Service

Marketing Automation as a Service

Tools and Services that Boost Sales

Marketing automation is here to stay

It can potentially become a game changer in lead to sales acceleration or it can fall short if not done right. According to a recent Revenue Performance Management Gleansight Benchmark Report, superior performing organizations are more likely to invest in marketing automation and can correlate success with its use (when best practices are followed).

However, the report also found that:

Only 20% of companies use their MA tool to its full capability.
70% are ONLY using it for batch / blast email.

DMP has also identified a trend of low performing lead to sales funnels in firms that are struggling with their marketing automation tools.

We have also seen a surge in client requests for inbound response qualification from their marketing automation activities. Marketing Automation software alone cannot develop B2B leads into the desired “sales-ready” level of lead qualification.

We’ve also experienced an influx of clients seeking improvement advice on designing and configuring their MA tool to move beyond email to achieve maximum benefit from their investment. In other cases, we’ve consulted with clients on assessing their needs, acquiring and implementing an MA tool.

We recognize these issues, so whatever your marketing automation needs, we have strategic and tactical solutions to help you increase sales.

Inbound Response Qualification

Diagnosis and Improvement

Assesment, Acquisition, and Implementation

I can tell you that from all of the different telemarketing programs that generate leads for me to qualify - the success rate I have with your leads is TEN TIMES BETTER than any other telemarketing lead I’ve seen. I have been doing this job for four years now. The comments put in by your people are accurate and the customers agree with the notes. That is not always the case with other telemarketing companies.

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.

If you are a business looking for a result driven revenue commitment and integrated outbound marketing, then look no further than Debra da Costa and her team at Direct Marketing Partners (DMP). With over 20 years in the IT sales and marketing space, I have had the opportunity to partner with Debra and her team throughout my career and not only have they always achieved the goal set in front of them, they became an integral part of my marketing capability and programs. Not your run-of-the-mill telemarketing organization - DMP delivers results based on knowledge and follow through. They become an extension of your selling and marketing - which makes them standout amongst the lead, sales and marketing agency outsource landscape.

We have outsourced the lead management function in the Americas to Direct Marketing Partners (DMP), a world class marketing organization. With these changes, all lead development and management will now be the responsibility of the Field Marketing teams. They will be ensuring that the leads are “sales ready” leading to a better lead flow to our sales people and partners.

Great job, DM. Tyson is among the top 100 largest employers in the country and we have never been able to connect with them. Keep up the good work. Thanks.

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.

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