Marketing Automation
Diagnosis and Improvement
Tune up your marketing automation
This service bundle is for B2B firms running MA now, but seeking to take it to the next level and better optimize their lead to sales funnel results.
As we work with marketing professionals, we observe increasing usage and reliance on marketing automation tools such as Marketo, Eloqua, Salesfusion, Act-On, Pardot and many others.
Some of the issues B2B selling firms face include:
- Low Lead-to-Sales Conversion Rates
- Complexity of Their MA Tool and Understanding its Capabilities
- Building Effective Segmentation Plans and Email Nurturing Programs
- Need to Quickly Set Up and Launch Lead Generation Campaigns
- Coping with Compliance Issues
- Online Campaigns are not Competitive with your Competitors
- Translating Prospect Behavior into Meaningful Data for Sales Teams
Here’s where we can help you achieve better results for your marketing automation investment:
- Diagnose Lead to Sales Funnel Problems
- Design and Configure your MA Tool to Better Meet your Sales Objectives
- Align Marketing and Sales Needs Through a Scoring System Customized to your Sales Cycle
- Marketing Automation Campaign Strategies Including Content Development
- Marketing Automation Campaign Quick Set Up and Launch
- Identifying Key Account Activity
- Integrating with the Rest of the Touch Points in the Lead Qualification Process
- Helping with E-Privacy and GDPR Regulations for the EU and Other US and Canadian Regulations
DMP is committed to our clients’ success. We recognize the impact marketing automation has on the top of the sales funnel and our MA Consultancy was developed solely to assist you in utilizing your marketing automation investment to its full potential.
I can tell you that from all of the different telemarketing programs that generate leads for me to qualify - the success rate I have with your leads is TEN TIMES BETTER than any other telemarketing lead I’ve seen. I have been doing this job for four years now. The comments put in by your people are accurate and the customers agree with the notes. That is not always the case with other telemarketing companies.
Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
Oracle/Sun Microsystems
If you are a business looking for a result driven revenue commitment and integrated outbound marketing, then look no further than Debra da Costa and her team at Direct Marketing Partners (DMP). With over 20 years in the IT sales and marketing space, I have had the opportunity to partner with Debra and her team throughout my career and not only have they always achieved the goal set in front of them, they became an integral part of my marketing capability and programs. Not your run-of-the-mill telemarketing organization - DMP delivers results based on knowledge and follow through. They become an extension of your selling and marketing - which makes them standout amongst the lead, sales and marketing agency outsource landscape.
Priasoft
We have outsourced the lead management function in the Americas to Direct Marketing Partners (DMP), a world class marketing organization. With these changes, all lead development and management will now be the responsibility of the Field Marketing teams. They will be ensuring that the leads are “sales ready” leading to a better lead flow to our sales people and partners.
CRM company
Great job, DM. Tyson is among the top 100 largest employers in the country and we have never been able to connect with them. Keep up the good work. Thanks.
Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.