assessment, acquisition and implementation

Marketing Automation

Assesment, Acquisition and Implementation

Assesment, Acquisition and Implementation

This service bundle is for the B2B firms seeking to assess their needs for Marketing Automation, along with the selection and implementation should MA be needed.

Implementing MA can be a positive step. However, more and more B2B selling firms are seeking a partner to help diagnose the lead to sales funnel needs, acquire the best MA software tool, and implement and support the system with a smile.

DMP understands that mastering marketing automation software means a commitment from your marketing team to learn how all of the marketing touch channels integrate with each other and how the flow of leads must connect to your sales team.

  • Integrated Email Marketing
  • Lead Capture and Lead Scoring (Initial and progressive)
  • Website Visitor Tracking
  • Social Media Tracking
  • Ability to Integrate with Sales; CRM
  • Drip and Nurturing Campaign Capabilities
  • Tele-Qualification Touch Point Integration
  • Campaign and Activity Reporting and Tracking.

True MA platforms are built on the premise of facilitating the flow of leads as they move from messaging, to capture, to pre-qualification to sales assignment.

DMP can help you determine if MA tools can help improve your lead to sales process and can help acquire and implement a solution to meet your goals and achieve a significant ROI.

I can tell you that from all of the different telemarketing programs that generate leads for me to qualify - the success rate I have with your leads is TEN TIMES BETTER than any other telemarketing lead I’ve seen. I have been doing this job for four years now. The comments put in by your people are accurate and the customers agree with the notes. That is not always the case with other telemarketing companies.

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
Matt Garradis
Matt GarradisSales
Oracle/Sun Microsystems
If you are a business looking for a result driven revenue commitment and integrated outbound marketing, then look no further than Debra da Costa and her team at Direct Marketing Partners (DMP). With over 20 years in the IT sales and marketing space, I have had the opportunity to partner with Debra and her team throughout my career and not only have they always achieved the goal set in front of them, they became an integral part of my marketing capability and programs. Not your run-of-the-mill telemarketing organization - DMP delivers results based on knowledge and follow through. They become an extension of your selling and marketing - which makes them standout amongst the lead, sales and marketing agency outsource landscape.
MARCELLA P. MAZZUCCA-ARTHUR
MARCELLA P. MAZZUCCA-ARTHURChief Marketing Officer
Priasoft
We have outsourced the lead management function in the Americas to Direct Marketing Partners (DMP), a world class marketing organization. With these changes, all lead development and management will now be the responsibility of the Field Marketing teams. They will be ensuring that the leads are “sales ready” leading to a better lead flow to our sales people and partners.
LW
LWMarketing Director
CRM company
Great job, DM. Tyson is among the top 100 largest employers in the country and we have never been able to connect with them. Keep up the good work. Thanks.

Also, the way your company is organized - you enable strong relationships with us (the customer) and you work within our requirements (scripts) and you do very well. I always enjoy calling a lead sent to me from DMP.
BK
BKRegional Vice President Healthcare High Tech