While not exactly a sexy term, program management is the essential core from which successful demand gen marketing campaigns evolve and thrive. A marketing campaign may embody a great plan and content, but without stellar program management it may never find traction – in fact, it may never get off the ground. That is why the at Direct Marketing Partners, the Program Manager (PM) is your primary contact.

The PM is responsible to take the project brief and input from your marketing and sales groups and bring your campaign to life. He immerses himself with your offers, solutions, and lead spec requirements from the get-go. He then directs the DMP team as it establishes campaign processes, sets-up call-ware, and the CRM data infrastructure.

DMP embraces a modular, multi-touch and fully integrated marketing approach for campaigns matching the latest best practices with your resources and ours. Our PM’s keep an eagle-eye on campaign KPI’s daily and if the numbers are falling short of projections they will swoop in and figure out options to achieve the desired results.