DMP’s AI Warms Up Cold Leads, Perfectly Timing Engagement for Your Lead Development Rep
In the mid-funnel lead qualification stage, it’s best practice for your lead development rep to personally contact each prospect by phone or email to fully qualify them before passing them to your sales team. However, when dealing with large volumes of leads, this process can become overwhelming and resource-intensive. DMP addresses this challenge by offering an AI-powered solution, powered by Conversica, to automate parts of the early pre-sales process. The AI interacts with leads through virtual two-way email communication, helping to qualify them by verifying their intent to engage with your lead development reps. Conversica’s artificial intelligence generates natural-sounding email responses that mimic a human persona, eliminating the need for manual outreach in the initial stages. By using a friendly, conversational style, the AI uncovers interest over time, ensuring only the most promising leads are handed over to your team.
Research from DMP shows that it takes 7-13 touches to generate a sales-ready lead, and yet 38% of inbound leads receive no follow-up at all, while 39% only receive one or two follow-ups (source: 2017 Sales Effectiveness Study by Conversica). With DMP and Conversica, AI takes the burden of follow-up communications off your team, particularly for high volumes of prospect emails. The AI continues the email conversation until it can confidently determine when it’s time for your lead development rep to take over and finish the qualification process. Conversica’s AI can integrate seamlessly with CRM systems such as Salesforce, allowing it to work within your existing tech stack. This combination of automation and human involvement helps reduce expenses while optimizing lead qualification, ensuring that no prospect is left behind. For more information on how DMP + Conversica can transform your pre-sales funnel, give us a call at (800) 909-2626, ext. 4.
Direct Marketing Partners humanizes lead generation, marketing automation and the tech stack by inserting voice and intelligence at just the right time! We gain the right to communicate and drive revenue for our customers.
